Behind The Brand
Gulsha Begum
Founder, Mystic & Jewellery Entrepreneur
Gulsha Begum
"
Remain in the world, but be not worldly-minded.
— Gulsha Begum
Gulsha Begum is a mystic, clairvoyant, multi-talented artist, and entrepreneur — the visionary founder of Southh By Gulsha Begum. A descendant of Gul Shah Chishty Qadria, a revered Sufi saint from Afghanistan, Gulsha carries a deep spiritual heritage that infuses every piece of jewellery with meaning and soul.
A former actress in South Indian films, she gracefully transitioned into the world of jewellery design, channelling her artistry and spiritual depth into creating luxury handmade pieces for the modern woman.
As the Initiator of the Global Peace Mission, Chairperson of the Divine Abode Foundation and Kamaluddin Charitable Trust, and Festival Director & Founder of the International Sufi Festival in Ajmer (established 2011), Gulsha embodies the union of artistry, spirituality, and social purpose.
A deep scholar of the Vedas, Quran, Bible, and Torah, she has guided over 500 individuals worldwide as a spiritual healer. She has been honoured with the Maharani Laxmi Bai Award and recognition from the Indian Army for her tireless service.
"Remain in the world, but be not worldly-minded."
Honours & Achievements
Maharani Laxmi Bai Award
Honours from the Indian Army
Founder of International Sufi Festival, Ajmer (2011)
Chairperson, Divine Abode Foundation
Chairperson, Kamaluddin Charitable Trust
Member, World Development & Research Foundation
Member, Indian Film & Television Research Centre
Spiritual guide to 500+ individuals worldwide
Roles & Responsibilities
Experience the Collection
Each piece carries the soul of Gulsha's vision — crafted for the woman who dares to wear her story.
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