Behind The Brand

Gulsha Begum

Founder, Mystic & Jewellery Entrepreneur

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Gulsha Begum

"

Remain in the world, but be not worldly-minded.

— Gulsha Begum

Gulsha Begum is a mystic, clairvoyant, multi-talented artist, and entrepreneur — the visionary founder of Southh By Gulsha Begum. A descendant of Gul Shah Chishty Qadria, a revered Sufi saint from Afghanistan, Gulsha carries a deep spiritual heritage that infuses every piece of jewellery with meaning and soul.

A former actress in South Indian films, she gracefully transitioned into the world of jewellery design, channelling her artistry and spiritual depth into creating luxury handmade pieces for the modern woman.

As the Initiator of the Global Peace Mission, Chairperson of the Divine Abode Foundation and Kamaluddin Charitable Trust, and Festival Director & Founder of the International Sufi Festival in Ajmer (established 2011), Gulsha embodies the union of artistry, spirituality, and social purpose.

A deep scholar of the Vedas, Quran, Bible, and Torah, she has guided over 500 individuals worldwide as a spiritual healer. She has been honoured with the Maharani Laxmi Bai Award and recognition from the Indian Army for her tireless service.

"Remain in the world, but be not worldly-minded."

Honours & Achievements

Maharani Laxmi Bai Award

Honours from the Indian Army

Founder of International Sufi Festival, Ajmer (2011)

Chairperson, Divine Abode Foundation

Chairperson, Kamaluddin Charitable Trust

Member, World Development & Research Foundation

Member, Indian Film & Television Research Centre

Spiritual guide to 500+ individuals worldwide

Roles & Responsibilities

FounderSouthh By Gulsha Begum — Luxury Handmade Jewellery
InitiatorGlobal Peace Mission
ChairpersonDivine Abode Foundation
ChairpersonKamaluddin Charitable Trust
Festival Director & FounderInternational Sufi Festival, Ajmer (est. 2011)
CuratorAl Ikhlas Museum & Gallery, Ajmer

Experience the Collection

Each piece carries the soul of Gulsha's vision — crafted for the woman who dares to wear her story.

Shop Collections
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